Theory is a modern fashion label that emphasizes simple, luxurious clothing for the sophisticated urbanite. Its collections are distinguished by skilled tailoring, and a pared down color palette. The brand has many boutiques around the world, including in North America, Japan. France, Asia and France.
The brand was launched in the US in 1997 by Andrew Rosen and Elie Tahari. It was created to appeal to modern women, and has elegant and subtle style codes. In 2003, they expanded to include accessories and shoes. Later, they launched a men's collection. Today, the brand is sold in over 500 stores worldwide, including in Canada, the United Kingdom, and Japan.
Fast Retailing, a subsidiary to Uniqlo, owns the brand. The brand has over 400 retail locations across the US. Additionally, it is also available through many other outlets including Nordstrom and Saks Fifth Avenue. Theory is also available in Europe and Asia. The brand has been expanding its reach.
There is a large selection of merchandise available from the company, including dresses, jackets and trousers to suit all tastes. Customers are reportedly satisfied with the quality of materials and workmanship of the brand's products. Many customers have left glowing reviews. Aside from the brand's products, Theory also offers high-quality services to their consumers. One of their key offerings is a customer e-cart, which allows people to shop online without having to leave their homes.
The Theory brand also has many social networking links. You can also find it on Facebook and Twitter. ModCloth is an interactive shopping platform that allows you to sign up. Customers can get a preview of new products before they arrive in stores.
Elie Tahari was the designer of the first collection. Nina Ricci also served as a creative director and was the artistic director for company. In 2012, the Council of Fashion Designers of America presented the brand with the Founders Award.
Since its creation, the brand has had many creative upheavals. After a bitter battle with Rosen, Elie Tahari quit the company. Chikara Sasaki (of Link) replaced him. Rosen owned 11% when Link purchased the company.
Link International, a Japanese firm, bought the franchise rights to the Theory brand from Asia in the early 2000s. Their goal: to expand the brand's reach into the European market. With this purchase, Theory entered a new phase.
The company has since changed its name and launched a new logo. It also redesigned its brand identity. This was the 18th major redesign of the logo. Another upcoming change is the hiring of a new creative director for women's design. According to a spokesperson Francesco Fucci is an Alumnus of The Row and will become Theory's next woman's wear designer.
Theory is currently ranked number one in the world for clothing. Several celebrities have partnered with the brand, and the company has established a reputation for creating timeless pieces.
FAQ
Should I wear makeup?
Yes! Makeup makes you feel beautiful. You should never leave home without applying makeup.
Makeup makes you appear younger and prettier. It helps you look younger. It increases your confidence.
What is a fashion trend, exactly?
A fashion trend is a set or rules of dressing up. It is a way for you to express yourself through clothes. Fashion trends cover everything, including hairstyles and colors.
If you look back at the past few decades, you will notice that skirts were more popular among women than pants. Skirts became less popular in 2000, but then they returned to fashion for a while. They're making a comeback.
The same thing happened to dresses. Dresses used to be popular, but then they disappeared. They were then back in fashion.
If you are following a fashion trend you don't necessarily have to dress the same as everyone else. You can still be your own person.
What is the harm in dressing differently?
No. There isn't anything wrong with dressing differently. People who dress differently from others are called individualists.
Some people believe that individualism means dressing poorly. But, no matter what style they choose, anyone can dress well.
Can I wear a bad outfit?
Yes, of course! No one will judge you as long you are attractive.
Even better, you can dress up a bit. This will make you more attractive and show off your personality.
Are fashion trends something I should be paying attention to?
It's not necessary to keep up with fashion trends. Fashion trends change frequently. Don't feel pressured to conform to fashion trends.
But, it's important to dress properly. This will make you stand out from the crowd.
What's the difference in high-end and cheap clothing?
Cheap clothing is usually low-quality and limited in features. While high-end clothing can be more costly, they offer many more features.
Celebs and models are more attracted to high-end brands. These types of clothes are often seen at runway shows and on the red carpet.
Where can I find the latest fashion trends in my area?
Many people can create fashion trends. This includes stylists as well photographers, models and celebrities. Trends come in all shapes and sizes, and they are constantly changing.
Trends evolve based on the events around them. People want clothes that reflect their culture, where they live and who they know.
People also love to express their personalities through clothing. They want their style to reflect their personality.
They want to stand out among the crowd.
Statistics
- Another ethical fashion company, [43] Consumption as a share of gross domestic product in China has fallen for six decades, from 76 percent in 1952 to 28 percent in 2011. (en.wikipedia.org)
- STUDENTS GET 10% OFF GET YOUR CODE (asos.com)
- The lowest 10 percent earned less than $32,150, and the highest 10 percent earned more than $124,780. (en.wikipedia.org)
- The middle 50 percent earned between $42,150 and $87,120. (en.wikipedia.org)
- According to Water, [41] The annual Academy Awards ceremony is also a venue where fashion designers and their creations are celebrated. (en.wikipedia.org)
External Links
How To
How to style clothes
How to style clothes It's important to wear what you like. Fashion trends change daily. Do not try to imitate someone else's style. Instead, take inspiration from others and create your own style.
Simple and easy styling is the best thing for you. Don't try to find the perfect fit if you want to look great. Instead, pick out whatever looks good on you, whether a shirt, pants, jacket, skirt, etc. Combine it into one outfit. As long as you coordinate your pieces well, it doesn't matter how many pieces are in your wardrobe. Mixing up patterns and colors is also a good idea as different outfits can be worn with different combinations.
You can always add accessories to finish off any outfit. Accessories are often small accessories such as scarves. These accessories can give your outfit some personality and help make it stand out. Look at what colors compliment your clothing and which contrast. If you have blue jeans and red shoes, you might consider a red scarf.